EFC is set to make a massive return to form in just under 8
weeks time with its first event since the South African national lockdown, set for 8 May.
Mega fights, groundbreaking revolutionary changes to MMA and more to be revealed over
the next few days.
During the lockdown, EFC continued to sign additional broadcast deals with the most popular
television channels across Africa, so although for the upcoming months EFC events won't
have fans in attendance in the actual arena, EFC partner brands and athletes will now get
more value and promotion across the continent than ever before; with many millions more
watching on TV.
Going forward there are over 30 of the largest TV channels in Africa that live EFC events
and other EFC programming will be broadcast on. All heavily integrated with EFC partner
branding and showcasing EFC athletes. In the next 12 months EFC will be one of the most-watched sport and entertainment properties in Africa, promoting partner brands and EFC
athletes to tens of millions of viewers; joining the current millions of fans across the globe.
EFC provides the best value of TV marketing in Africa right now.
“We are excited about the future of EFC,” stated EFC President Cairo Howarth. “With this
massive new audience that we are gaining, our athletes are really eager to get back in
action and compete for the top spot.” He added, “EFC has adapted to this situation, and will
be producing the highest quality product.”
EFC will host the first live bouts at EFC 85 on 8 May 2021, with 7 further events planned
over the remainder of the year.
EFC 2021 Schedule:
EFC 85: Sat, 8 May 2021
EFC 86: Sat, 12 June 2021
EFC 87: Sat, 3 July 2021
EFC 88: Sat, 14 August 2021
EFC 89: Sat, 11 September 2021
EFC 90: Sat, 9 October 2021
EFC 91: Sat, 6 November 2021
EFC 92: Sat, 4 December 2021
“Thanks so much to all our partners, athletes, coaches and the fans for all the support over
the years.” Howarth concluded, “With more people watching sport on TV, now is the best
time to capitalise on the platform and reach and the following that we have built over the
years.”
Bout announcements coming soon.
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