January 13, 2023 – Singapore: ONE Championship™ (ONE), the world’s largest martial arts organisation, today announced a multi-year partnership with Monster Energy, naming the leading marketer of energy drinks and alternative beverages the first-ever official energy drink partner of ONE. The agreement commenced during ONE Fight Night 6: Superbon vs. Allazov, which streamed live on Amazon Prime Video in the U.S. and Canada beginning at 8 p.m. ET.
As part of the agreement, Monster Energy will have prominent branding in U.S. and Asia primetime events broadcast live to over 170 countries and across ONE’s robust social and digital platforms. This includes the Monster Energy logo being featured in the centre of the Circle canvas, along with exclusive branding for the “Fight of the Night” and “Action Replay” segments.
The partnership will also include a “VIP Flyaway Tour” that will provide contest winners with a special three-day, two-night experience to select ONE tentpole events, including VIP experiences such as flight and hotel accommodations, Circle-side tickets, backstage tours, and athlete meet and greets.
Chatri Sityodtong, ONE Championship Chairman and CEO, stated: “We are thrilled to welcome Monster Energy as our first official energy drink partner. ONE Championship only partners with the best in the world across every business unit, and Monster is the clear industry leader for energy drinks and alternative beverages in professional sports. We can’t wait to see what the future holds for ONE and Monster.”
Dan McHugh, Monster Energy Chief Marketing Officer, stated: “ONE Championship is one of the biggest sports media properties in the world. In terms of global reach, it is bigger than the NFL, the NBA, or any of the domestic European soccer leagues — it is massive. We are very excited to get into the Circle with them as their first-ever official energy drink partner.”