NETFLIX AND MOST VALUABLE PROMOTIONS’ JAKE PAUL VS MIKE TYSON MEGA-EVENT MAKES HISTORY WITH OVER 108 MILLION LIVE GLOBAL VIEWERS
Most-Streamed Global Sporting Event Ever with a Record
65 Million Live Concurrent Streams
Katie Taylor and Amanda Serrano Fight is the Most-Watched Professional Women’s Sports Event in US History
It was a record-breaking night for Netflix.
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.
According to TVision, 56% of all US TV viewing between 12am and 1am EST was to the Paul vs Tyson fight.
The Paul-Tyson fight garnered an estimated average minute audience (AMA) of 108 million live viewers globally from opening to closing bell and continued to drive viewing into the weekend with an estimated AMA of 125 million (Live+1).
The Taylor-Serrano fight averaged an estimated 74 million live viewers globally and became the most-watched professional women’s sports event in US history with 47 million AMA in the US.
The mega-event was the #1 title on Netflix for the week, with 46.6 million views (total hours viewed/runtime) through Sunday night.
The event was #1 in 78 countries including Argentina, Australia, Brazil, Canada, Germany, India, Italy, Mexico, South Africa, UK and US, and in the Top 10 in 91 countries tracked for the week of November 11-17.
Joe Hand Promotions, the leader in premium live sports entertainment for the out-of-home market, estimates more than 1 million viewers watched the fight from over 6,000 bars and restaurants in the US, setting the record for commercial distribution of a combat sports event in the company’s 50+ year history.
The fight generated over 1.4B owned impressions across Netflix’s global social channels. #PaulTyson was the No. 1 trending topic worldwide on X on Friday with #Serrano at No. 2 in the US, Brazil, Spain, and Canada. The fight dominated social conversation, accounting for 11 of the Top 11 trending topics in the US.
The Paul vs. Tyson live event was produced by Most Valuable Promotions and EverWonder.
Total viewership AMA estimates are derived from TVision data in the US and first party data in global markets.
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