Marketing professional Darren Russell has been appointed as the International Director of Marketing Digital and Content for the Professional Fighters League (PFL). Having provided support to the organisation through his independent marketing company since 2019, he will now take on a direct role to enhance the company’s digital presence.
In his new position, Russell will oversee, consult, and implement marketing, digital, and social activations for international events, while also supporting US-based fight nights. His extensive experience in the combat sports sector spans over 11 years, during which he notably launched Eagle FC alongside MMA legend Khabib Nurmagomedov. Additionally, he has collaborated with a variety of renowned combat sports figures, including Floyd Mayweather, Islam Makhachev, and Cris Cyborg.
Based in the UK, he will report directly to PFL Europe’s General Manager David Green and the Vice President of Global Brand Chris Blumberg, focusing on international marketing matters. Russell is set to play a pivotal role in expanding the reach of the PFL‘s international initiatives such as the Champions Series, PFL Europe, PFL MENA, PFL Africa, and additional events beyond the United States.
CEO of PFL, Peter Murray, expressed his enthusiasm regarding Russell’s appointment, stating, “Darren is an incredible talent who has elevated PFL‘s brand to be a true global powerhouse through his creativity and commitment, ensuring our marketing, digital, and social channels tell the stories of not just our brand, but also our amazing athletes.” Murray highlighted Russell’s unique expertise across various territories and his insightful experience in MMA, asserting that this positions PFL advantageously within the competitive landscape.
With a focus on robust and innovative marketing strategies, Russell aims to further establish the PFL as a premier global entity in the combat sports arena. His proven track record in delivering results will be crucial in showcasing the PFL not only as a top-tier combat product but also as an organisation committed to telling the stories of its athletes and their journeys.
As Russell commences on this new chapter with the PFL, the fight promotion company is poised to enhance its engagement and reach on an international scale, solidifying its reputation as a leading force in mixed martial arts while also expanding its audience across different regions.
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