The phrase “Dana, oil me up” started as a fun joke from UFC fans. It first popped up during the UFC president’s Instagram Live sessions. At first, Dana White seemed annoyed by it. But over time, the joke went viral and became a part of UFC internet culture.
However, White’s reaction changed in a recent live session. Despite being angry and annoyed, the UFC president personally asked streamer Adin Ross to explain the meaning of the catchphrase to the viewers in his own fashion.
Adin Ross Explains It to Dana White and Everyone in Live Chat
The “Dana oil” meme has become a hilarious trend in the MMA world, especially before UFC 300 in April 2024. It all started in late 2023 when a fan joked during Dana White’s Instagram Live, saying they wanted to “oil him up.” Its real meaning varies from person to person, but everyone agrees—it’s just plain funny.
This past Friday, we got another hilarious take on it. UFC CEO Dana White and Chief Business Officer Hunter Campbell appeared as guests on Brand Risk 006..Streamer Adin Ross hosted the live MMA event, which was held in Miami. WBO champ Teofimo Lopez also joined them on the commentary panel.
Dana White compliments Adin Ross for having so many live viewers watching BRAND RISK. 🐐
“Adin you have more viewers than UFC competitors” pic.twitter.com/47JKd8x3sw— BagBoy (@BagBoyClpz) April 12, 2025
During the broadcast, Campbell read through the live chat, where fans kept spamming the phrase “Dana, oil me up.” Curious, Dana and Campbell asked Ross to explain what it meant. Ross gave a playful answer, saying it’s like putting body oil on someone’s head to make it shine. Of course, chats quickly caught the joke—it was a light jab at Dana White’s shiny bald head.
Okay, Ross’s response was funny, and he’s known for such antics. The sports world still hasn’t forgotten his recent moment with Shaquille O’Neal — it was hilarious for fans, but for Adin, it felt like a death stare from the NBA legend.
Why Does Dana White Feel Annoyed by “Dana, Oil Me Up”?
Dana White’s frustration with the phrase “Dana, oil me up” started because fans kept spamming it during his Instagram Live sessions. The joke about his shiny bald head became so popular that fans flooded the chat with it. Instead of asking real questions, they just repeated the meme, which annoyed White. He felt it was taking away from meaningful conversations.
At first, his frustration wasn’t clear. But during one live session, Dana snapped. He angrily said, “Everybody’s talking sh*t without making any good points.” It was obvious he was tired of hearing the joke. Over time, though, Dana got used to it. Occasionally, he even used the meme as part of his promotional events.
Dana White said if this video hits 10k comments he will announce UFC 300 Main Event this week or we will oil him up LOL @UFC @DanaWhite pic.twitter.com/w1ITZPiu6W
— Nina-Marie Daniele (@ninamdrama) January 30, 2024
Fans fully embraced the joke, too. Take a look at this tweet: “Dana White said if this video hits 10k comments, he will announce UFC 300 Main Event this week or we will oil him up, LOL.”
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