Former two-division UFC champion Conor McGregor is expanding his portfolio in combat sports with a major new venture. In 2026, “The Notorious” will take on the role of host for a groundbreaking docu-series that will chronicle BKFC‘s (Bare Knuckle Fighting Championship) massive $25 million prize tournament to crown the ‘World’s Baddest Man‘.
While McGregor’s own return to fighting remains in the planning stages, this move solidifies his powerful influence as a promoter and figurehead. The series, set to be a centerpiece of BKFC’s ambitious expansion, will follow a global search for the toughest fighters vying for the largest single payout in combat sports history.
A Tournament Unlike Any Other
The ‘World’s Baddest Man‘ tournament represents a monumental investment by BKFC. With a $25 million prize pool, it aims to attract elite talent from across the fighting world, including MMA, boxing, and beyond. The goal is to create an unprecedented spectacle that captures mainstream attention and cements BKFC’s status as a major player.
BKFC President David Feldman has been vocal about the promotion’s aggressive growth strategy. This tournament, paired with McGregor’s star power, is designed to be a landmark event that elevates the raw, visceral appeal of bare-knuckle fighting to a global audience on a scale never before seen in the sport.
McGregor’s Evolution from Fighter to Promoter
This hosting role is a logical next step for Conor McGregor. Since his last fight in July 2021, he has increasingly focused on business and promotion. His involvement brings an unparalleled level of charisma and promotional savvy to the project, ensuring massive built-in interest from his millions of fans worldwide.
McGregor’s own company, McGregor Sports and Entertainment, has been active in fight promotion. This partnership with BKFC leverages his unique ability to generate headlines and sell a narrative, turning the tournament’s journey into must-see television. It’s a strategic move that keeps him at the forefront of the combat sports conversation while he prepares for his own athletic return.
BKFC’s Rising Profile in Combat Sports
BKFC has rapidly grown from a niche spectacle to a legitimate destination for well-known fighters. The promotion has successfully signed notable veterans like former UFC heavyweight title challenger Ben Rothwell, former UFC champion Andrei Arlovski, and legendary knockout artist Yoel Romero.
The ‘World’s Baddest Man‘ series is BKFC’s boldest move yet to capture a wider market share. By documenting the blood, sacrifice, and ambition of the fighters, the docu-series aims to build deep narratives and emotional investment, culminating in a high-stakes tournament that promises life-changing money for its winner.
The Future of Combat Sports Entertainment
This collaboration between Conor McGregor and BKFC signals a shift in how major fighting events are packaged and sold. It blends the high-stakes drama of a tournament, the storytelling power of a documentary series, and the star power of one of the world’s most famous athletes.
As production is slated to begin in May 2026, the combat sports world will be watching closely. This venture has the potential to redefine promotional models and could set a new standard for how fight leagues engage audiences in the digital age.
Frequently Asked Questions
What is Conor McGregor’s role in the new BKFC series?
Conor McGregor has been announced as the host of a docu-series for BKFC, which will follow the fighters competing in the ‘World’s Baddest Man‘ tournament with a $25 million prize.
When will the BKFC docu-series with McGregor air?
While an exact release date hasn’t been announced, production for the series is scheduled to begin in May 2026, aligning with the build-up to the tournament.
Is the $25 million prize for a single fight?
No, the $25 million is the total prize pool for the multi-fight ‘World’s Baddest Man‘ tournament. The final winner is expected to receive a multi-million dollar payout from that pool.
Is Conor McGregor fighting in this BKFC tournament?
No. McGregor’s role is strictly as a host and promoter for the docu-series. He is not currently announced as a competitor in the BKFC tournament.
Who are some fighters involved with BKFC?
BKFC has attracted several big names, including former UFC fighters Ben Rothwell, Andrei Arlovski, and Yoel Romero, who are featured on their upcoming “KnuckleMania” cards.
