The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a multi-year partnership with VALR Energy to become the official energy drink partner of the PFL in the U.S.
Under the terms of the partnership, VALR, a brand-new product on the market, will receive entitlement of the PFL VIP cageside club, as well as a re-branding of the PFL’s athlete bracket. In addition, VALR will partner with select PFL athletes to document their journey as they “Rise to the Top” of the PFL bracket, which will be shared across both PFL’s and VALR’s social channels.
VALR will also host the upcoming official 2025 PFL World Tournament bracket reveal show, where all 64 athletes and their seedings are revealed.
Similar to the PFL’s continuous innovation in the sports world, VALR delivers break-through innovation to the energy drink industry with its nitrogen-infused beverages. VALR’s products provide its consumers with the necessary physical and mental benefits to rise to the top each day with 175 mg of natural caffeine, B&C vitamins, plus essential amino acids and antioxidants designed to reduce stress and enhance focus. The PFL is home to some of the best athletes in the world and VALR will provide necessary fuel needed for them to compete at the highest level.
“VALR is a brand-new product that aligns very closely with the PFL as we both continue to break barriers in our respective industries,” said Bryan Calka, Chief Commercial Officer of PFL. “The PFL has become the most innovative sports league in the world, and we are excited to work with a break-through energy drink brand that will become synonymous with our mission.”
“VALR’s brand is rooted in sports and fitness,” said VALR Chief Marketing Officer, Jon Kander. “It is an incredible opportunity to partner with the PFL and its elite, world-class athletes to showcase the VALR brand and our portfolio of nitrogen-infused energy drinks. We are looking forward to working together to raise both brands to exciting new levels.”
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