Continuing to empower fitness enthusiasts around the world through its tough fitness approach,Reebok announces today its partnership with UFC featherweight contender, Conor McGregor. The signing follows the recent announcement of Reebok’s groundbreaking partnership with theUFC, the world’s leading mixed martial arts organization, and builds upon the global fitness brand’s impressive roster of UFC athletes which includes UFC women’s bantamweight champion Ronda Rousey, UFC light heavyweight champion Jon Jones, UFC lightweight champion Anthony Pettis, and former UFC welterweight champion Johny Hendricks amongst others.
Proving his potential truly is limitless, in two years Conor McGregor went from young up-and-comer to one of the most exciting athletes in the sport of MMA. “Conor’s hard work, determination and confidence have gotten him to where he is today,” said Reebok Brand President Matt O’Toole. “His passion and his commitment to continual self-improvement are a true reflection of the Reebok brand.”
Born in Dublin, Ireland, twenty –six year old McGregor represents Reebok’s first UFC athlete that originates from andtrains in Europe. Officially ranked no.5 in the UFC featherweight division, McGregor is steadily growing in popularity as he rides a 12-fight win streak and builds on his impressive 16-2 record. McGregor continues his journey to the divisiontitle this Sunday at UFC Fight Night: McGregor vs. Siver in Boston, Mass., where he will wear his first-ever “Reebok Walkout T-Shirt” when he takes on 10th-ranked Dennis Siver.
McGregor will play an important role in launching Reebok’s new collection of footwear and apparel specifically created for the 35 million people around the world who train like fighters. “I believe my potential in the Octagon is limitless, but it all comes down to the training you put in pre-fight,” said McGregor. “With a top fitness brand like Reebok behind me, there’s no telling what I can do in the Octagon.”
“In addition to being one of the fastest growing sports in the world, MMA is also one of the most demanding in terms of conditioning and fitness. Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially,” said O’Toole.
Photo provided by Zuffa/UFC