IFL TV is delighted to announce that worldwide brand leader Everlast will be the new official sponsor of the popular channel.

The move will see IFL TV continue their tremendous growth, as the number one media outlet in boxing teams up with the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment.

Since being co-founded by Kugan Cassius in 2010, IFL TV has received over 834 million views around the world, along with over 656,000 YouTube subscribers.

Their immense success has now led to sponsorship with Everlast, the iconic boxing brand that has been synonymous with the sport for over 100 years.

With a rich heritage built on the core values of strength, dedication, individuality and authenticity, Everlast has been the brand of choice for some of the world’s greatest athletes.

From Muhammad Ali, Marvin Hagler, Sugar Ray Leonard, Roberto Duran and Joe Frazier, to current fan favourites, Joshua Buatsi, Conor Benn, Carl Frampton, Ramla Ali, Chantelle Cameron and Natasha Jonas, Everlast has been part of the lives of countless champions throughout history.

The brand has established itself as the market leader in their department, providing a wide range of elite products that includes gloves, sports equipment, clothing and footwear.

IFL TV co-founder Kugan Cassius said: “I’m honoured to secure this new sponsorship with Everlast. It’s one of the biggest brands in the world and it shows just how successful IFL TV has become to be sitting alongside this boxing powerhouse. You can’t move in the boxing world without coming across Everlast in some shape or form.

“With their help, IFL TV can grow to the next level, and I’m confident that this is the start of a fantastic relationship with Everlast.”

Chris Zoller, Vice President, Marketing & Product Development at Everlast, commented: “IFL TV has become the biggest media force in boxing over recent years, giving fans an unfiltered, 360-degree view of the sport and giving fighters the opportunity to have their say, from new faces to the most recognisable in the sport. It feels only natural that Everlast, the most iconic brand in the sport, works with IFL TV to continue to make boxing accessible to all.

Kugan and his team at IFL TV are the voice of British boxing and Everlast want to help them share those voices with the world and catapult boxing to the next level. Everlast believes that greatness is within and IFL TV allow the world to see that inner greatness.”

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