The Professional Fighters League (PFL), the fastest growing and most innovative sports league, and IB SPORTS today announced a new multi-year rights renewal to bring expanded live coverage of PFL’s events to fans in South Korea. With an expansive footprint and rapidly growing fanbase in Asia, the collaboration will bolster PFL’s delivery of premium MMA content to the region and the company aims to host an event in Seoul in the next two years.
Under the deal, IB SPORTS will broadcast each PFL League Season and PFL Challenger Series event and is one of the first global platforms to have reached an agreement to air the inaugural PFL Europe season in 2023.
“IB SPORTS is a valued partner that shares our vision and passion for advancing and growing the sport of MMA,” said PFL’s James Frewin, SVP, International. “We are pleased to expand our partnership for another two years, including over 24 live events and the inaugural season of PFL Europe, and commit to bringing a PFL event to South Korea during the term for local fans.”
“Our premium, global MMA product is unmatched when it comes to the quality and range of our live event programming and content,” said PFL CEO Peter Murray. “As we continue to expand our passionate fan base in Asia, we’re excited to have live coverage of the PFL League Season, Challenger Series and PFL Europe events showcased by our innovative partners at IB SPORTS.”
JH Kim, CEO, IB SPORTS said, “We are thrilled to extend this successful partnership through the 2023-24 season as the exclusive TV partner in Korea. PFL, the world’s top MMA content has always been the key driver content since it was launched on our sports channel. With its rapidly growing popularity in Korea, Korean fans look forward to seeing more actions of Korean fighters in upcoming seasons and attending PFL Korea event in the closest future.”
PFL is the #1 fastest growing company in MMA and the #2 MMA company on worldwide basis. PFL is the only in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a “win and advance” meritocracy like all other major sports. PFL fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The Company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience. PFL airs live in the U.S. on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 leading international media partners.