Loyalty in the world of sports and business can often be a double-edged sword, particularly when it involves figures like Conor McGregor. Recently, Dave Feldman, the founder of BKFC (Bare Knuckle Fighting Championship), expressed unwavering support for the controversial MMA star amidst the fallout from a civil court verdict. The Irish High Court found McGregor liable for the assault of Nikita Hand in an incident dating back to late 2018. Despite this ruling, Feldman’s allegiance to McGregor remains steadfast.
In a candid interview with Ariel Helwani, Feldman articulated his perspective on loyalty, remarking, “You can’t be 99% loyal.” This statement encapsulates the essence of his commitment to McGregor, regardless of the circumstances surrounding the verdict. Feldman believes that as a close associate of the former UFC champion, it is his duty to stand by him, particularly when he faces significant controversy.
McGregor’s association with BKFC has brought immense visibility to the promotion, making it clear why Feldman is reluctant to sever ties. However, the aftermath of the assault ruling has led to a different narrative from other business partners previously linked with the Notorious fighter. Numerous entities, once allied with McGregor, rushed to distance themselves following the verdict.
IO Interactive, the developer behind the popular video game ‘Hitman: World of Assassination’, eliminated downloadable content featuring McGregor as a central character. Furthermore, several major retailers in Ireland, including Tesco, Centra, and SuperValu, promptly removed all products bearing McGregor’s name, which includes his popular Proper No. Twelve Irish Whiskey. The fallout was severe enough for this brand to part ways with McGregor entirely, ending the use of his likeness in any promotional materials.
The backlash didn’t stop there, as the ripple effects continued throughout the country. A gym in Ireland even went so far as to paint over a mural of McGregor on its walls, reflecting the widespread condemnation he faced. More public establishments, such as various pub chains, stopped selling his Forged Irish Stout, further illustrating the negative impact of the court’s decision on McGregor’s partnerships.
In light of all these events, Feldman’s loyalty to McGregor serves as a reminder of how personal connections can transcend public scrutiny. While many organisations choose to withdraw from association with a controversial figure, Feldman stands firm, embodying a rare commitment in today’s business landscape. The sentiment that loyalty should be absolute rings especially true for Feldman as he continues to support McGregor through thick and thin.
As the world watches the developments surrounding McGregor’s career and personal life, your perspective on loyalty may find itself challenged, especially when you consider the implications of standing by those who face public backlash. For Feldman, the choice is clear: loyalty to Conor McGregor remains unwavering, no matter the controversy that surrounds him.
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