The UFC Apex has been rebranded as Meta Apex following a five-year naming agreement with Meta, aimed at enhancing fan experiences through advanced technology. Announced by UFC CEO Dana White on January 14, 2026, the partnership leverages products like Meta Quest headsets and AI to transform event engagement. With renovation plans that include an increased capacity and public ticket access, Meta Apex is set to host a range of events, including UFC Fight Nights and the upcoming Zuffa Boxing series.
Introduction to Meta Apex
On January 14, 2026, UFC CEO Dana White unveiled an exciting transformation for the UFC’s in-house arena in Las Vegas, announcing its new identity as Meta Apex. This change comes under a five-year naming rights agreement with Meta, marking an important step in the partnership that began in 2025. The rebranding signifies a broader purpose, as Meta is now designated as the UFC’s ‘Fan Technology Partner,’ aiming to enhance the overall live fight experience.
Meta Apex is strategically located adjacent to the UFC headquarters and the Performance Institute in Enterprise, Nevada. Originally acquired by the UFC for approximately $40 million and converted into a live event hub, the venue has been an essential part of the promotion’s success since its opening in 2019. With the forthcoming renovations, Meta Apex will evolve into a more accessible arena, paving the way for an interactive experience like no other.
The Integration of Meta Technology
The partnership between Meta and the UFC has already led to the integration of various Meta products in live broadcasts, including the use of Meta Quest headsets and Ray-Ban Meta smart glasses. Dana White highlighted that this transformation will significantly enhance how fans engage with live UFC fights, creating a more immersive environment. This commitment to integrating Meta technology not only redefines viewing habits but also solidifies Meta’s presence within the sports technology landscape.
Meta CMO Alex Schultz commented on the potential of Meta Apex to redefine connections between fans and athletes. With dedicated activation spaces planned, fans will have the opportunity to experience virtual reality technologies and AI features that directly enhance their enjoyment of events. The comprehensive incorporation of Meta hardware and software aims to combine the functionality of a television studio, lab, and arena, creating a unique atmosphere at Meta Apex.
Upgrading the Fan Experience
As part of the revitalization efforts at Meta Apex, extensive renovations are scheduled to enhance the venue’s capacity and overall experience. The upgrades will allow for around 1,000 fans, improving areas such as concessions and merchandise locations. This marks a significant shift from a studio-centric venue to one that welcomes the general public, thus broadening access to live UFC fights and creating a more inclusive environment.
For the first time, fans will have the chance to purchase tickets for all events at Meta Apex, moving away from the limited guest list model. This paradigm shift aims to foster a vibrant atmosphere during events, allowing fans to fully immerse themselves in the UFC experience. The focus on accessibility aligns with the UFC’s overall goal of bringing its fan base closer to the action.
Upcoming Programming at Meta Apex
Moving forward, Meta Apex will continue to host a variety of events, including UFC Fight Nights and Dana White’s Contender Series. This expansion will also include the highly anticipated launch of Zuffa Boxing, with its inaugural event scheduled for January 23. Featuring a robust lineup of shows in 2026, this programming will be closely integrated with the UFC’s new media deal, promising to provide fans with thrilling content.
Additionally, the venue will support other organizations within the TKO umbrella, such as WWE events and Power Slap competitions. This diverse programming approach emphasizes Meta Apex’s role as a central hub for combat sports, catering to a wide range of audiences and ensuring that it remains a key player in the sports technology sector.
Conclusion
The transition to Meta Apex signifies an exciting future for UFC fans, combining cutting-edge technology with thrilling live events. As Dana White and Meta collaborate to elevate the fan experience, the integration of innovative features promises to create an unparalleled atmosphere at the venue. With its expansive programming and focus on accessibility, Meta Apex is set to become a cornerstone in the landscape of sports entertainment.
In conclusion, the establishment of Meta Apex not only redefines how fans will engage with the UFC but also emphasizes the promotion’s commitment to embracing technology in enhancing live experiences. As preparations ramp up for the new era, anticipation builds around what Meta technology will bring to the world of live UFC fights.
Frequently Asked Questions
What led to the rebranding of UFC Apex to Meta Apex?
The rebranding was part of a five-year naming rights deal with Meta, reflecting an expanded partnership aimed at enhancing fan experiences through advanced technology.
How will Meta technology impact the experience at Meta Apex events?
Meta’s technology integration promises to revolutionize fan interaction through features like virtual reality viewing and AI enhancements during live events.
What renovations are planned for Meta Apex and when will they be completed?
Renovations, which will increase seating capacity and improve facilities, are expected to be finished by late 2026, coinciding with the rebranding.
What types of events will be held at Meta Apex following the rebranding?
Meta Apex will host a variety of events, including UFC Fight Nights, Dana White’s Zuffa Boxing, and other promotions like WWE and Power Slap cards.
How does the new partnership with Meta change ticket access for events at Meta Apex?
For the first time, regular fans can purchase tickets for all events, moving away from a previously limited guest list approach.
