Reebok Terminate Deal With Jon Jones

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Things have gone from bad to worse for the now-former UFC light heavyweight champion Jon Jones, as Reebok has terminated its endorsement contract with him, effective immediately.

Reebok on Wednesday confirmed the development following a tweet by ESPN business analyst Darren Rovell revealing the termination.

BREAKING: Reebok has terminated the contract of UFC fighter Jon Jones effective immediately.

— Darren Rovell (@darrenrovell) April 29, 2015

Jon Jones becomes 1st athlete to lose two shoe & apparel deals (Nike and now Reebok) in 8 months. — Darren Rovell (@darrenrovell) April 29, 2015

Reebok releasing a statement to MMAWeekly.com saying, “In light of recent events, we have made the decision to terminate our contract with Jon Jones, effective immediately.”

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