BT Sport Sign Ariel Helwani!

The sports broadcaster appear to be pumping some money into production, as yesterday they announced that Ariel Helwani will be joining their broadcasting team.

Helwani has now left ESPN and will no longer create one of the most popular MMA podcasts alongside former heavyweight champion Daniel Cormier, however, he will be returning to host the equally popular MMA Hour (that is ironically usually around three to four hours long).

It appears he will not only be coming into cover UFC but also boxing and WWE and will also take on new roles at Spotify, MMA Fighting, and also making his own content on YouTube and Substack.

ESPN did offer Helwani a new contract but this will be a big loss for them. It may not be necessarily for more money that Helwani has jumped ship but possibly because he has now regained some of his freedom and can again be his own boss that takes on multiple projects.

Having recently hired Michael Bisping, BT Sport look to be offering good money to some of the biggest names in the game. The future for UFC on BT looks bright and they appear to be embracing MMA as one of their most popular rating grabbers.

Adam Catterall, Dan Hardy, Caroline Pearce, and Nick Peet will complete the line-up for BT’s coverage of the UFC.

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