These partnerships alone have so far generated more than 80 million views on the leading Mixed Martial Arts channel, which screens world class fights via pay per view and subscription. Viewers in 100 million homes can now access MMA TV from their televisions, as well as their smart phones and tablets, thanks to deals with the likes of Rakuten, Samsung and Huawei.
Combat Media UK, FightWatch UK, Prospect MMA Podcast, MMA UK and World of Combat, all of which are building rapidly growing audiences across web and social platforms, are also encouraging their fans to view MMA TV events and video content online.
MMA TV founder and CEO Siju Roseje commented: “The number of media outlets wanting to work with us is growing rapidly because we have such a large catalogue of premium content, featuring global promotions. Like us, these platforms have a growing following of dedicated British and international fans who live and breathe MMA so it makes good business sense to partner with them. We are working well together to bring the very best live events that our sport has to offer to a new audience.”
MMA TV has recently facilitated a long term equipment deal between Muay Thai Mayhem and RDX Sports. The fighters featuring in one of Europe’s biggest Muay Thai promotions will now benefit from gloves approved by the British Boxing Board of Control, enhancing safety and regulation. Muay Thai Mayhem will now be regularly shown for free on MMA TV channel 4560 on Samsung TVs, with the first event taking place on 25th June.