The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a continuation of PFL Europe’s partnership with France’s most popular restaurant brand G La Dalle. The partnership encompasses PFL Europe’s first 2024 event live on March 7 from Accor Arena in Paris.
PFL Europe and G La Dalle launched a successful partnership in 2023 celebrating the breakout of Parisian superstar Cedric “The Best” Doumbe. Similar to Doumbe, G La Dalle is a prominent player in fashion, entertainment and sport; while possessing a keen understanding of French champions and European MMA.
“The PFL is excited to continue our partnership with G La Dalle as we begin our second PFL Europe Season in Paris on March 7,” said PFL SVP of International, James Frewin. “Like the Professional Fighters League, G La Dalle is a forward-thinking, vibrant brand that seamlessly resonates with Parisian pop culture and MMA.”
“Partnering with the PFL for the second season of PFL Europe is a thrilling opportunity for G La Dalle, especially as the event kicks off in Paris on March 7,” says Salim Rezzag Mahcene, G La Dalle’s CEO. “Our brand prides itself on being at the forefront of combining fast food with a flair for the modern and the dynamic, much like the energy and innovation seen in MMA. This partnership with the PFL allows us to engage directly with a community that shares our passion for excellence and the spirit of competition. We’re excited to be part of an event that not only showcases the best of European MMA talent but also aligns perfectly with our mission to support sports and athletes. The 2024 PFL Europe Season is set to be an unforgettable spectacle, and G La Dalle is proud to contribute to its success, celebrating the achievements of fighters like Abdoul “The Lazy King” Abdouraguimov and Ibrahima Mane, our Brand Ambassadors. Together, we’re looking forward to making MMA even more popular among fans of all ages and backgrounds.”
The 2024 PFL Europe Season begins on March 7 live from Accor Arena in Paris. The main event of the evening pits Cedric ‘The Best’ Doumbe against fellow undefeated fighter Baissangour “Baki” Chamsoudinov. The 2024 PFL Europe Season, will host elite talent from across Europe looking to begin their road to a PFL Europe Championship belt and $100,000 in prize money.
PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class, the same percentage as UFC. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.
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