As the UFC continues to grow in popularity, especially in the UK, fans are now facing a new challenge: paying extra for major events through Pay-Per-View (PPV). Recently, it was announced that UFC 308: Topuria vs. Holloway and UFC 309: Jones vs. Miocic will be shown exclusively on TNT Sports Box Office for £19.99 each. While these blockbuster cards promise to deliver thrilling action, the question arises: Should UFC events be on PPV in the UK?
The Argument for PPV
PPV has long been the norm in combat sports, especially for boxing. Major UFC events, like those headlined by Jon Jones or featuring title defenses, are premium content. The UFC sees this model as a way to maximize revenue from high-stakes fights. Given that many fans in the UK will pay for a spectacular event like Jones vs. Miocic, PPV could ensure these fighters are compensated at a level consistent with their star power.
Additionally, streaming platforms like TNT Sports Box Office offer various ways to purchase these events without needing long-term subscriptions. This flexibility is one of the selling points, as casual fans can enjoy big fights without being locked into monthly sports packages.
The Argument Against PPV
On the other hand, many UK fans are questioning the necessity of PPV for UFC events. Until recently, UK viewers had the convenience of accessing UFC events through subscription services like BT Sport, without paying extra for the biggest cards. Now, adding a £19.99 charge to already pricey subscriptions may seem unfair to some fans, especially when these same events are available in other countries at no additional cost.
The early start time for UK viewers also softens the blow somewhat. UFC 308 will begin at 5 pm, offering a prime viewing experience without the need to stay up until the early hours of the morning, as is the case for many US-based events. However, UFC 309 will air at 1 am, leaving some fans questioning whether it’s worth paying extra to stay up late.
Impact on the UFC’s Popularity in the UK
The UFC has built a strong fanbase in the UK, thanks to local stars like Leon Edwards and Paddy Pimblett. Forcing UK fans to pay extra for PPV events may risk alienating this growing audience, particularly casual fans who are not ready to shell out for every major event. The UFC‘s long-term goal is global expansion, and it remains to be seen whether the PPV model will hinder growth in the UK.
On the flip side, the quality of these cards might still convince hardcore fans to support PPV. Events like UFC 308, featuring Ilia Topuria vs. Max Holloway, and UFC 309, with Jon Jones vs. Stipe Miocic, are undeniably must-see. These are fights fans would gladly pay to watch, regardless of the model.
The Bottom Line
The question remains: Is PPV the best model for UFC events in the UK? While many argue that exclusive access to world-class fights justifies the price tag, others feel that it adds unnecessary costs to already dedicated fans. For now, the UFC seems committed to PPV for its biggest events. Time will tell if this model resonates with the UK audience or if the UFC will need to explore other ways to keep its British fans engaged without breaking the bank.
What do you think? Should UFC events be on PPV in the UK? Or should they remain part of a standard subscription package?
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