Most of you will have heard the shocking news that Conor McGregor‘s drink brands have been removed from the shelves of major UK supermarkets following a civil trial in which he was found liable for sexual assault. The 36-year-old UFC star was ordered to pay over £200,000 to Nikita Hand, who accused him of raping her in a hotel room in Dublin back in December 2018. This ruling has caused significant upheaval in the world of sports and branding.
Following the Dublin High Court’s decision, both Tesco and Asda confirmed they had pulled McGregor’s Proper No 12 whiskey and Forged Irish Stout from their stores and online platforms. Tesco issued a statement to MailOnline, confirming the removal of Proper No 12 whiskey, while Asda also noted that they have stopped selling Forged Irish Stout. Additionally, Ocado is expected to follow suit by also discontinuing these products from their delivery services. It’s clear that the repercussions of the trial are being felt throughout the retail sector.
McGregor, who has firmly denied the allegations, plans to appeal the court’s decision. Still, the damage has been done, as both the drink brands were closely associated with him. Since selling Proper Twelve whiskey to Proximo for a reported £100 million back in 2021, McGregor has continued to be the face of his brands, making this outcome particularly critical for his business interests.
Proximo, the company behind Proper Twelve, announced they would cease using McGregor’s name and likeness for promotional activities—a significant blow for the fighter, who relied on his public persona to market his products. This decision underscores the seriousness with which companies are treating the allegations against him. Public sentiment has shifted considerably, leading retailers to act decisively and swiftly in response to the court’s findings.
In the wake of the trial, McGregor’s fiancée, Dee Devlin, has taken to social media to defend him vehemently. While expressing her trust and belief in him, she also lashed out against Hand, claiming they had resolved these issues privately in their relationship. Her comments have sparked debate and controversy, especially considering the gravity of the situation and the nature of the allegations involved. Some might argue that her support reflects the complexities that surround personal relationships entangled in public accusations.
This dramatic episode not only impacts McGregor and his brands but also raises broader questions about accountability in sports and celebrity culture. Fans and consumers alike are now faced with a situation that challenges their perceptions of the athletes they admire and the products they choose to support.
As this story continues to evolve, keep an eye on the implications for McGregor’s future in both his fighting career and his business ventures. The landscape of MMA and celebrity endorsements is shifting rapidly, and your awareness of these developments will be crucial as you navigate your own opinions and choices on the matter.
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