Here’s a look into the recent developments surrounding the UFC that have ignited theories among fans regarding a possible global deal with Netflix. For the first time in two decades, the UFC finds itself without a TV deal in Brazil, a nation recognised as one of the largest markets for the sport. This unexpected turn of events raises several questions about the future broadcasting plans of the UFC.
The UFC has a long-standing history in Brazil, dating back to 1998 when it hosted its inaugural event, UFC Brazil: Ultimate Brazil. Over the years, the organisation has held 40 events in the country, showcasing some of the most remarkable fights in its history. However, as of now, Brazilian fans are left without access to live broadcasts of their favourite sport.
Initially, in January 2023, the UFC entered into a three-year broadcast agreement with Band, which involved airing a dozen Fight Night events annually. Yet, the promotion has chosen to terminate this contract with 12 months remaining, indicating a shift in their broadcasting strategy. Alongside the deal with Band, preliminary fights were occasionally available on the Brazilian YouTube channel GOAT, but this option has also been cut short, reported MMAFighting.
For now, the only avenue left for Brazilian fans to watch UFC events is through the organisation’s streaming platform, UFC Fight Pass. The subscription costs in Brazil are relatively low, with an annual fee amounting to just $2 per month, making it accessible for many fans. However, this drastic cut in broadcast options has led to speculation among supporters regarding the potential for a new partnership.
Rumours suggest that the UFC may be clearing the way for a significant global agreement with Netflix, paralleling the recent move made by WWE. Earlier this week, WWE aired its inaugural show on Netflix following a historical deal signed at the end of the previous year, which made their Raw shows exclusively available on the streaming platform. Given that both the UFC and WWE now operate under the TKO banner, fans are speculating that a similar arrangement for the UFC is on the horizon.
As of now, the UFC is in the final year of its seven-year agreement with ESPN in the United States, and expectations are high for a potentially lucrative new deal soon. One fan commented on social media, suggesting that the recent changes in Brazil might indicate the UFC is heading down the same path as the WWE concerning a collaboration with Netflix.
The Brazilian market remains pivotal for the UFC, with a significant number of fighters hailing from the country and notable names like Alex Pereira, Charles Oliveira, and Alexandre Pantoja leading the charge as superstars. The upcoming event featuring a fight between Brazilian athletes Mackenzie Dern and Amanda Ribas puts the spotlight back on the nation, raising questions about future broadcasting plans as they prepare for their first return since UFC 301 in May.
While the situation remains fluid, the termination of the UFC‘s Brazilian broadcast deal has opened a new chapter in the world of sports broadcasting, and fans are eager to see if a global deal with Netflix becomes a reality.
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