Things have gone from bad to worse for the now-former UFC light heavyweight champion Jon Jones, as Reebok has terminated its endorsement contract with him, effective immediately.
Reebok on Wednesday confirmed the development following a tweet by ESPN business analyst Darren Rovell revealing the termination.
BREAKING: Reebok has terminated the contract of UFC fighter Jon Jones effective immediately.
— Darren Rovell (@darrenrovell) April 29, 2015
Jon Jones becomes 1st athlete to lose two shoe & apparel deals (Nike and now Reebok) in 8 months. — Darren Rovell (@darrenrovell) April 29, 2015
Reebok releasing a statement to MMAWeekly.com saying, “In light of recent events, we have made the decision to terminate our contract with Jon Jones, effective immediately.”